The program is designed to provide participants principles and skills of analytic, strategic and operational marketing for the management and development of agrifood firms
Peter J.P., Donnelly J.H., Pratesi C.A., Marketing, McGraw-Hill
Notes supplied by teachers
Learning Objectives
Skills for market oriented management of agrifood firms
Prerequisites
None
Teaching Methods
Lecture and lab attendance is recommended but not compulsory.
Further information
No additional information
Type of Assessment
Written and oral examination.
Course program
The main topics are the following:
-Marketing management definition
-market segmentation
-consumer behaviour
-the role of research in marketing and research process
-components of the marketing mix
-analytic marketing (ext.-int. analysis)
-strategic marketing
-operative marketing
- business plan
- social marketing